Have you ever wondered by Wikipedia and YouTube are always at the top of the search? The answer is actually very simple. It’s because of the number of other sites that use links to their content. This bright example clearly explains why your website also needs to have links. There are 3 types of links and you need to start using all of them. Let’s discuss all of them and find out the peculiarities of each kind.
The classification of links
Now you know the importance of links on your website. How can you create them? You need to know the classification first. There are:
- Organic links.
- Self-created links.
- Outreach links.
Well, the first kind is the most valuable but you can’t create those. Organic links come to your website naturally as the users find some valuable information or another benefit and share it with others. The only way you can grow these links is by delivering relevant information and something that deserves to be shared. Authentic links boost the website in search results a lot.
You can create self-created links. One of the ways to do it is by commenting on blogs and forums and sharing the link to your article, product, service, etc. However, it’s important you keep the comments relevant and avoid spamming. Discover where your potential customers and visitors are and join that community. There’s no guarantee these links will count when the web page is ranked. Nevertheless, they are sure to increase traffic and make it more popular.
The third type of links is outreach ones. Let’s imagine a situation. A high-profile blogger or influencer just wrote a post about your products or services and it’s trending in Google search results. As long as the article as a backlink to your website, you can boost your success as well. It’s a win-win situation especially if you offer something in return (a discount for the customers who use influencer’s promo code, a percent from the sales to the blogger, etc.).
Should you buy links?
While this classification is simple, many people look for ways to speed things up. They just go buy links that lead to their website and expect results fast. Is it possible? The short and confident answer is no! Buying links can actually make things worse, especially if they look like paid links. It’s against the rules and you risk getting taken down by Google.
Even if you don’t think about that, think about your business in general. What’s the point of pretending your business is no 1 if it’s not? Take baby steps and preserve the values of your brand. Besides, there are so many other ways to boost the results.
The bottom line
The links are essential to promote your website in 2019. It’s a time-consuming process that needs lots of attention and hard work. Yet, this is the cost of doing business online. So, make sure your content is great and generate more links to get to the top of the search result.